TOKYO— Sony Corp. SNE % lost the smartphone war but rings up a sale on every shipment of Apple Inc.'s new iPhone 6 or Samsung. SONY has explained exactly why the iPhone trumps Android smartphones when it comes to updates. After all, Apple's iPhone receive software. On September 7 at 10 AM, Tim Cook will walk on stage and start the most anticipated tech press conference of the year — the introduction of.
The company has developed the Play Station 2 PS2 to take care of its digital entertainment segment, while the mobile telephony segment is spearheaded by its SonyEricsson brand. Traditionally, the operating system market is dominated by Microsoft. It may, however, amaze many to know that Apple, through its Apple Computers trademark, has a considerable stake in this market segment due to its Mackintosh operating system.
The Mac OS offers customized services to customers mainly in the publishing, editing, graphic design, and digital media market segments Hall Apple stores, through their learning and technical support programs, offers mentoring programs to customers visiting the stores, making them adapt much more easily to the application package. Lastly, Apple also specializes in web services applications, implying more business opportunities for the stores. The Marketing Mix for Sony and Apple Stores The marketing mix is perhaps the most prominent marketing phrase of the 21st century, largely due to the fact that the elements contained in this terminology constitutes the most fundamental and strategic components of a marketing plan Boheen It is imperative to note that Sony and Apple have continued to employ a multiplicity of tactics in their marketing mix strategies in the hope of attracting more customers to their stores.
Some of the strategies are evaluated and compared below depending on individual elements of the marketing mix Place It is important to note that both Sony and Apple stores serves as important conduits for the distribution of products and after-sales services to customers. The stores, in particular, give the consumers a chance to do their shopping for Sony products anywhere they want, not mentioning the fact that they facilitates synergies between the company and its retail partners.
Sony, however, does not use the stores to stock all their products as this would conflict with the interests of its retail partners. The Apple store experience is not in anyway connected with the products on offer, rather, it stresses the formation of relationships between the products and consumers Washor et al Apple staff members are always on the lookout for customers requiring any kind of assistance, and are always armed with digital cash machines secured to their waistlines in case the customer needs to make on-the-spot purchase.
The Studio is located at the back of the store. Here, customers can be taught how to apply Apple products and software to meet their specific needs. A problem solving and troubleshooting bay, known as the Genius Bar, is also reserved for customer learning. The architecture and ambience of Sony stores is also befitting, but not anywhere near what Apple stores have invested in physical appearance. The state-of-the-art styling and quality of Sony products have been a major selling point, with the management underlining the fact that some stores have not received any complaint about their products.
Customers are taught on how to use the gadgets before leaving the store, hence ensuring the safety and functionality of the products. In case of any problems, the products offered at the stores come with a comprehensive warranty, mostly ranging from 1 year to 3 years Boheen The top selling product for Apple stores still remains the iPhone due to its styling, quality, multi-purpose functionality, and technical backup support Softpedia para 1.
A Comparative Analysis of Apple & Sony Retail Stores
The projections for the company reveal that more extra-ordinary products will be on offer in Apple stores this year. Promotion A significant chunk of revenue for both Sony and Apple goes into effecting promotional strategies.
Both stores use integrated marketing communication IMC tools to develop and maintain brand image, while attempting to keep their customers satisfied. In IMC, Sony and Apple stores employ both online and offline communication and advertising strategies to reach out to their already existing customers while venturing into new and emerging market segments.
Apple uses more online approaches such as search engine optimization SEObanners, and pay-per-click strategies in addition to customer relationship programs and other traditional mediums of communication such as TV and radio Dalrymple Many of its advertisements target a much younger and trendier market segment with messages of creativeness, innovativeness, and independence of thought.
A Comparative Analysis of Apple & Sony Retail Stores
Sony stores also employ both online and traditional means of communication and advertisement to reach out to its customers. Sony is particularly fond of using popular personalities and celebrities in its advertising campaigns to link its innovative and creative products to individuals with exceptional gifts Olenick According to Olenick, Sony always aspires to mix sophistication and style when selecting appropriate materials or personalities to use as mediums of its advertising campaigns.
Price Sony stores are known to stock new high-end consumer products, while Apple stores stock just about everything, from computers to network servers to iPhones and software Dalrymple The pricing strategy for both stores do not reveal much differences bearing in mind that they deal with more or less the same products — electronic consumer products.
Steve Jobs sometime sent invitation to events such as classical concerts to Sony executives such as Ando or Keiji Kimura. Apple announced video editing software called Final Cut Express at the Keynote and Ando was invited on stage to talk about Sony's latest video camera.
Start playing back the movie from 6: Sometime we helped each other and sometime we solved dispute between us over those phone calls" recalls Ando. This is my own view, but it may have been natural to Stringer especially because he never spent much time in Tokyo and didn't have any clue about how casual the relationship between the two companies had been. Sony executives had that in their culture. It was as if he wanted to complain the executives at big companies stopped talking to each other.Apple Earpod vs. Gear iconX 2018 vs. Jabra Elite sport vs Sony SP700n
After I posted this article to this blog, it was picked up on theVerge, MacRumors, etc. I thank all the blogs which picked up this story with the link to my blog article ; it was sad to see so many blog only linked to theVerge. Anyhow, one of the commenter on MacRumors, hrn, reminded me of very interesting information.
The story about hrn's post: That was after Kunitake Ando interview, so I posted a comment or Quora myself, but completely forgot about it. Anyway, here is the Apple-side of the Mac-compatible Vaio story: Max our 1-year-old and I were in the office when this happened because I was picking JK up from work.
Bertrand tells JK to go to Fry's the famous West Coast computer chain and buy the top of the line, most expensive Vaio they have. We return to Apple less than an hour later. Maybe Matt will chime in. And here is my question to ask if Steve Jobs really was heading to Japan and the answer to it: Nobuyuki Hayashi very interesting read. I knew the VAIO story because I actually did interview ex-president of Sony for one of my books; there is one conflict. Ando told me Steve Jobs showed up on a gold course in Hawaii but not in Japan.
The sad story with Sony half is although some of them were planning iMac with memory stick, etc. That is to say, when I learned that Steve was on a plane to meet with the President of Sony, my mind probably filled in the "in Japan" part. I'd prefer that the details are accurate. If it was a golf course in Hawaii, I will edit the story to reflect that. I imagine there are other things I have wrong.
It was, after all, a dozen years ago. I've been looking through some old email today and JK is pulling his off a backup drive.