Organization public relationship theory of educational leadership

Theories of Educational Leadership - Education - Oxford Bibliographies

organization public relationship theory of educational leadership

You see, we have this theory that schools avoid public relations because of beneficial relationships between organizations and their publics. 2School of Public Health Nursing, Rivers State College of Health Science and Technology Keywords: Education, Leadership, Theories, Styles, Principles, Methods, theory of knowledge and human, social, and organizational behaviour. Inconsistencies in the relationship between leadership traits and. Educational Leadership Faculty Publications by an authorized administrator .. central components of modern PR, are indispensable to organizational development Symmetrical presuppositions as a framework for public relations theory.

There are students, parents, teachers, and staff to name a few. Each public has different nuances to their communication, involvement, and needs with regards to their relationship with your educational institution. Understanding your audience and actively working on building positive relationships is the foundation of good school public relations.

Have you ever had one of those friends who just talks on and on and never takes a break to listen to what you have to say? Good school PR relies on listening as well as communicating; this is called two-way communication. Or when you listen to and fulfill the needs and concerns of your customers, you could just call that good customer service.

Consumers today have options for every service imaginable, education included. So how do they make decisions like where to send their kids to school?

They talk to their friends and family.

organization public relationship theory of educational leadership

They turn to their social media platforms and ask for recommendations and referrals. They look at your website. They look for reviews of your schools on places like GreatSchools. Because public relations is intentional, consistent communication and active listening to your audiences that establishes and nurtures positive, mutually beneficial relationships.

What is Educational Leadership? - Concepts & Theories

Holding teacher development training or dedicating an entire week to drug-free education may seem mundane to you; however, those little things you do on a daily basis are going unnoticed by your audiences, unless someone takes the time to point them out.

A common misconception of school PR is that you only need it if you have a crisis.

organization public relationship theory of educational leadership

Public relations for schools is just as important, if not more important, when there is good news to share. Good Public Relations Can: Branding is the overall look and feel of your organization. It includes your mascot, the colors and typeface you choose for your materials, the tone of your school communication, etc.

Your brand should create a distinct and memorable impression. Do you truly uphold and communicate them with every effort?

Public Relations for Schools

Good school PR not only disseminates your message to your audience but engrains it in their hearts and minds. As a result, theories of leadership can be considered emergent, dynamic, and subject to further evolution. In fact, every theory of educational leadership is subject to investigation by researchers in educational centers, schools, and university settings who seek to better understand the dynamics of leadership in a variety of educational contexts.

Beyond seminal notions and ideations of educational leadership, developing and sometimes groundbreaking theories contribute to the existing canonical literature in the field. Nonetheless, most theories of educational leadership comprise key elements, which often include capabilities, approaches, and practices.

A closer look at these elements further reveals theoretical types of educational leadership e.

organization public relationship theory of educational leadership

Each element is dependent on the educational context within which it occurs and warrants the consideration of multiple and international perspectives for relevance in diverse and global societies in the 21st century.

Therefore, this article includes a representative sampling of influential textbooks, handbooks, journals, and relevant literature as exemplars of sources to explain, illuminate, introduce, interrogate, and evaluate a variety of educational leadership theories. Additionally, this article provides historical and philosophical foundations, general overviews, conceptual frameworks, supporting literature on large data sets, and multiple complementary international perspectives of the theories considered.

Pertinent examples are provided from each area for further exploration, consideration, and study by readers. General Overview of Educational Leadership Styles and Related Theories While literature on educational leadership styles and related leadership theories has been contested by scholars in works such as Spillane, et al.

Contributions on educational leadership styles provide reference points from which to begin a deeper consideration of theories of educational leadership. Familiarity with these works e.

organization public relationship theory of educational leadership

Following the general to specific, business, commerce, management to education progression, and cross-disciplinary nature of educational leadership theories, servant leadership emerges as one of the oldest if not the first leadership style.

Many researchers have studied servant leadership, however, Greenleaf and Spears originally published in provide the most thorough presentation of the type. The authors of these works present philosophical underpinnings of servant leadership in educational and other contexts with clear connections to authentic, transactional, and transformational conceptualizations of leadership in education.

Evidence of the dynamic nature of educational leadership is provided in the varied opinions on particular leadership styles. For example, scholars, in works such as Avolio and Gardnerpresent authentic leadership in schools, while Southworth and West-Burnham present understandings of and counter-perspectives to instructional and pedagogical leadership.

Similarly, Harris features the pros and cons of distributed leadership specific to educational contexts. Building on multiple voices in educational leadership, an intriguing juxtaposition is found to exist between transactional and transformational leadership. To learn about it, new students and practitioners should consult Bass Complementing this work, the contributors to Leithwood, et al.

In a further departure of transactional leadership, Shields pushes beyond the theory by introducing transformative leadership as a style more inclusive of leadership for social justice and more appropriate for culturally and linguistically diverse contexts. This work is similar to those of Bogotch and Brown Further demonstrating the multiple ways in which educational leadership styles can be conceptualized by scholars and researchers in the field, Fehr, et al.

Readers are reminded that this comprehensive general overview is open to additional exploration and, as such, it is not exhaustive. It is designed to set the stage for conceptual framing of educational leadership theories through a deeper consideration of the theme.

School public relations done right is effective school marketing

Selected handbooks and textbooks serve to bring together all of the aspects covered in this entry in single volumes from a variety of worldviews and perspectives. Getting to the root of positive forms of leadership. Leading scholars in the field provide readers with diverse theoretical and methodological perspectives, including discourse on definitions for the constructs of authenticity, authentic leaders, authentic leadership, and authentic leadership development, including a detailed description of the components of authentic leadership theory.

Two decades of research and development in transformational leadership. European Journal of Work and Organizational Psychology 8. A key contribution because it states research findings that indicate women leaders tend to be more transformational than their male counterparts.

Educational leadership and social justice: Journal of School Leadership Important foundational reading for understanding other theorists who include social justice aspects in their scholarly contributions on educational leadership.

Leadership for social justice and equity weaving a transformative framework and pedagogy.

organization public relationship theory of educational leadership